Conscious Luxury

At FYRI, we are dedicated to safeguarding the unique Bleke salmon stock through a living backup population in our facility. This fish holds immense national and international value, and we proudly protect it from extinction. By providing Bleke with safe, controlled environments that mimic their natural habitat, and using advanced technology and careful monitoring, we ensure optimal care and health. Our collaboration with authorities and research institutions promotes the understanding and conservation of Bleke, ensuring its place in our natural diversity for future generations.

Conscious luxury

Preserving a National Treasure

At FYRI, we aim to help preserve the unique wild Bleke salmon population by maintaining a living reserve stock. We can also serve as a backup facility should the wild population face threats again. This fish holds great national and international value, and we take pride in playing a role in protecting it from extinction.

Our planned facility will provide Bleke with safe and controlled environments that replicate their natural habitat. Through advanced technology and careful monitoring, we will ensure optimal fish health with a minimal footprint.

Conscious luxury

Nature's harmony

Our production will operate on nature's terms. Pristine nature, animal welfare, circularity, and sustainability are fundamental principles of our concept. The production of Bleke will take place in customized and environmentally friendly RAS systems that mirror nature's own processes. Environmental parameters are carefully simulated to replicate natural variations. In this way, we ensure that the farming conditions are as close to nature as possible, while maintaining full control and optimal animal welfare.

Conscious luxury

Ensuring Excellence

We take food safety very seriously. We will use modern technology, such as DNA tracing, to ensure food safety. DNA tracing allows us to identify and track each fish from origin to finished product, ensuring full traceability. By being able to trace each individual, we can quickly identify and address any deviations, thereby ensuring that only the best products reach our customers. We combine this technology with strict quality controls and hygiene standards to guarantee that the Ice Age Caviar is always of the highest quality.

10 000 years of refined taste

Since the last ice age, Bleke has developed in the mountain-fresh water of the Byglandsfjord, and developed a unique taste. This ancient lineage offers a flavor that embodies millennia of natural perfection. At FYRI, we honor this rich heritage, and give you a taste experience shaped by history and refined by time.

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